I build customer-led growth systems for lean founder-led teams.You’ll ship products buyers want and describe them in words buyers recognize.
“We’d been at it for over five years and growth had flattened. In a few focused sessions we finally got crisp on who our customer really is, how to talk about Side Door, and what to build next. That clarity let us tighten the product and message with a leaner team—and we started seeing momentum we hadn’t felt in years.”
Laura Simpson
Founder and CEO, Side Door
Your competitors guess what buyers want. You’ll know. I find the customer insights that drive buying decisions and build them into your product, marketing, sales, and community systems.
Inputs flow through Grovi, then unlock outcomes across team, product, and growth.
Stop building features customers don't use. I surface the jobs buyers are actually hiring your product to do, then help you prioritize the roadmap around real demand signals.
Your marketing sounds like you wrote it. I help you describe your product using the exact words buyers already use when they talk about their problems and evaluate solutions.
I help you make informed bets instead of blind guesses. You'll still need conviction and craft to build great products - but your decisions will be grounded in what actually drives buyer behavior, not internal assumptions.
Coming Soon!
“Our website went from confusing prospects to converting them. We got more demo requests and the sales calls were more productive because prospects already understood the value.”
Robert Chambers
Founder and CEO, Sandbox ERP
“We went from debating and discussing messaging, product [and more] based purely on gut. We still have those debates, and gut is still a key part, but it's based on real insights. Everyone now understands our customer the same way, so discussions that used to drag for weeks wrap up in a single meeting.”
Alex Liot
Founder and CEO, Biblionomics